I have been creating photo stories for Adobe’s corporate team regularly for the past few years. When they reached out about photographing a series of networking meetings with them in Australia, I knew right away the project was a good match a great opportunity.
Corporate lifestyle projects aim to create a large collection of photographs that capture the character, personality, and essence of a company’s culture and brand. Photos are often used for websites, brochures, advertising, social media, recruitment of new talent, historical archives, and for other marketing materials. Sometimes these projects are referred to as ‘corporate photojournalism’ or ‘library shoots’ because they can provide a company or brand with a large library of images to use across many different marketing and branding platforms.
Corporate lifestyle photo projects can include variety of settings. Most projects include some combination of visiting a company’s offices, joining their team in the field or while in production, being on-site for important meetings or events, and traveling with them for company trips or retreats. The photography is often a blend of many styles. At the heart of it all is a documentary style photography that aims to capture the brand character, personality, and essence of a company’s culture and community. This is often combined with creative portraits, headshots, and artistic images of architecture, landscapes, cityscapes, decor, branding details, and products.
2 thoughts on “Adobe | Sydney, Australia”
I really like the storytelling feel of your images. You have a way of finding the decisive moment – not an easy thing to do with photos! Will keep your info on hand for some of our upcoming projects.
Thanks Nikita! Storytelling is the currency of life ; ) Yes, we’d love to connect on any future photo projects. Here in San Francisco + Oakland or anywhere on Earth. Cheers!