What is branding photography? I’ve been getting this question a lot lately. The short answer is it’s a type of commercial photography with the goal of creating a large collection of artistic images that a brand, company, or organization can use to promote their business. One of the coolest aspects to good and effective branding photography is that it requires the ability to photograph in a variety of shooting styles. Most brand photo projects include a tasty combination of event photography, food photography, documentary style storytelling, product photography, creative portraits, editorial, and architectural photography. The end result is a collection of powerful and provocative images that the client and their partners can use across all of their own marketing and storytelling channels  — social media, websites, blogs, press release, and in print marketing.